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A More Precise Dose of Detergent

P&G to unveil easier to use cap on liquid laundry products.

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By: TOM BRANNA

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P&G is ready to roll out a packaging change that will help consumers measure out the right dose of liquid detergent. According to reports, liquid variants of Tide, Gain, Era and Cheer will soon have new caps that will feature larger numbers and measurement locators in an easier to read format. As reported in Happi’s January 2010 issue, San Francisco-based Method has introduced a new detergent with a pump dispenser, which it says helps consumers from over-dosing on detergent. ...

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